Details

Type: Net-art Interactive

Topic: Conteporary Political Serveillance

Keywords: ad id internet browser data

Materials: online

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Data Brokers, Broken Data

Artist: Kim Albrecht

Year: 2024 -

Whenever you browse the internet, you are being tracked, categorized, and sold to the highest bidder. This project visualizes the segments into which data brokers divide us.

Data brokers collect and sell digital information about individuals. While they operate using personal information, their actions remain largely obscured and unknown to those affected. One of the most important marketplaces in this $740 billion industry is run by Xandr, the advertising and analytics subsidiary of... (full text available in original project page)

Project Link

Artist Email: kim@metalab.harvard.edu